Procera AVH: Cognitive Enhancing Nootropic Effects


Procera AVH is a brand of supplement that is being marketed as a cognitive enhancer. The brand has quite a robust marketing approach with extensive exposure on television infomercial channels paired with a well-crafted website. Provera AVH markets itself as being developed by doctors and as with a few other brands, it also claims to be America’s no. 1 selling cognitive enhancer.

Distributed by Brain Research Labs, supplementation with Procera AVH supposedly provides such nootropic effects such as memory enhancement, sharpening mental alertness, and stabilizing your mood. Its website and its infomercials do not scrimp on making bold claims including one that says Procera AVH has undergone “rigorous, randomized, double blind, placebo controlled clinical trial at a leading neuro-cognitive research university.”

This brand of intensively marketed cognitive enhancer is claimed to be the product backed by 40 years of experience in the field of neuroscience. The product is said to be developed by Joshua Reynolds and Dr. Robert Heller who are said to be both experts in the field. Reynolds and Heller are the founders of Brain Research Labs.

Procera AVHFounded in 2007, the label on Procera AVH says that Brain Research Labs LLC is based in Laguna Beach, CA. A quick search about the company online reveals that it seems to have been registered in the Spokane, WA in 2007. It is listed as a mail order pharmaceuticals company and its registration does not say if the company develops or manufactures dietary supplements.

While the brand is hinted in most of its marketing placements as being a drug, its label will reveal that it only has three ingredients that are all-natural and are also commonly included in some other dietary supplements. These ingredients are vinpocetine, huperzine a, and acetyl l-carnitine. There are some studies that do suggest that the ingredients may have cognitive enhancing properties.

Vinpocetine is a common ingredient in pre-workout supplements because of its vasodilating properties, giving the muscles of athletes and fitness enthusiasts a semblance of a pre-pump even before their workouts. Huperzine A is believed to have cholinergic properties in the sense that it helps more of the supplemental choline to be synthesized into acetylcholine by inhibiting the enzymes that destroys choline. Acetylcholine is an important neuroendocrine transmitter in the brain responsible for most of its cognitive processes. Finally, acetyl l/-carnitine seems to complement the effects of huperzine a as it is believed to have the ability to stimulate the production of choline in the brain.

The Procera AVH blend may look impressive to people who have very little knowledge about cognitive enhancers, but experienced nootropic users will hardly take a second glance at it. Although the ingredients may have nootropic abilities, its cognitive effects are not too significant compared to other nootropics such as ampakines, racetams, and choline supplements. While some experienced nootropic users uses these ingredients, they only do so as “helpers” to their existing nootropic stacks.

There are also a few misgivings as far as the Procera AVH brand is concerned. The most common complaint about it is its price, which is a little too steep. Each serving of the brand costs around 2 dollars, whereas you can get the ingredients separately and each serving of it will only cost less than a dollar. The distributors of the brand have also been subject of a class action lawsuit for false advertising, which the company has since settled with the complainants.


  1. It is convenient all-natural stack for inexperienced users.
  2. It comes in a nice bottle.
  3. It has a nice website.


  1. It is very expensive.
  2. It may not work for everyone.-
  3. The marketing hype may be more effective than its nootropic effects.
  4. It is essentially just a blend of ‘helper’ type nootropics.

Based on its website and its marketing strategy, Procera AVH seems to be geared towards hooking individuals who have little to no experience in using nootropics. Most of the other reviews slam the product for its lack of effectiveness. You can do yourself a favor by skipping this brand and choosing a more effective and reasonably priced product.

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